Activist is a Mānuka honey company founded by husband and wife, Luke Harwood and Gabrielle Mirkin. Our shared passion for the earth and natural products can be traced to our childhoods in New Zealand.
Luke’s love for surfing and the native coastal land of New Zealand lead him to understand the important role bees play as environmental indicators and was the founding catalyst for Activist. Gabrielle’s time in New York City working as a senior Art Director at Vogue and Harper’s Bazaar led to a slowdown, and the pursuit of new interests outside of the fast-paced world of fashion publications. Gabrielle’s love for radiant health, natural healing therapies and food from the earth was a central driver for the development of Activist.
Our shared passion for the earth and natural products can be traced to our childhoods in New Zealand.
Founders Luke Harwood and Gabrielle Mirkin with their son Francisco River.
Our brand and business are built on the genuine fact that our products are 100% A-grade raw Mānuka honey from New Zealand.
Our goal is to build a sustainable business while nurturing and celebrating the craft of bee-keeping and the special resource of Mānuka Honey in native New Zealand; taking a truly authentic story and product to the world.
Activist is a tribute to the local hero, supporting and celebrating local and global individuals who have dedicated their lives standing for something they believe in.
Activist is a tribute to the local hero, supporting and celebrating local and global individuals who have dedicated their lives standing for something they believe in and forwarding their unique call for action. We encourage remarkable individuals and groups, and support cleaning up our ecosystem, improving human rights with compassion, inspiring sustainability and innovation for a new generation. Our goal is to form the Activist Charitable Trust with the objective to use this resource as a way to support individuals and unique causes that need some help standing up for what they believe in.