About ACTIVIST

ACTIVIST is a Mānuka Honey company founded by wife-and-husband duo Gabrielle Mirkin and Luke Harwood – dedicated to crafting the ultimate topical and ingestible Mānuka offerings for skincare, cellular beauty, wellbeing and immune support. Wildcrafted in their homeland of Aotearoa New Zealand, during a brief seasonal window, their raw Mānuka Honey is a pristine source of enzymes, amino acids and antioxidants that offer anti-inflammatory properties; helping to banish bacteria, harmonize skin’s pH and encourage cellular beauty from the inside out. As well as providing incredible immune and digestion support, their supernatural Mānuka Honey is also used to treat burns, wounds, acne and eczema, making these medicinal beauty products a must for everyone’s skincare and apothecary cabinets.  From raw Mānuka Honey and Mānuka Oil skincare to nourishing elixirs and gummies, ACTIVIST is discoverable at the world’s most coveted clean beauty boutiques, hotels, spas, department stores, organic grocers and tonic bars across the globe. 

Head of E-Commerce

Full time 40hrs / week 

We are seeking a talented and driven individual to join our welcoming team. Drawing on your industry knowledge, you will deliver best-in-class E-Commerce direction for ACTIVIST. The successful candidate will have extensive experience of 5+ years managing and growing a Shopify DTC business. You'll own business strategy, customer acquisition (paid and affiliate), retention and CRM (email, subscriptions and loyalty), and website performance and analytics. You will report directly to the CEO. You will play a pivotal role in the overall success of ACTIVIST's E-Commerce strategy and DTC platform. 

Please email your resume and introduction to our CEO gabrielle@activistmanuka.com 

This is a remote role. Location flexible and will be considered on a case by case basis. Must be available for core hours overlapping with Pacific Time.

Strategic & Leadership Responsibilities

• Lead and develop the e-commerce business strategy for ACTIVIST

• DTC Forecasting & Budget Management

• Set clear revenue, customer acquisition, and retention goals for the e-commerce business.

• Establish monthly, quarterly, and annual sales targets. Track progress and adjust strategies as needed.

• Identify new market opportunities and emerging trends to stay ahead of the competition and drive innovation.

Operational Responsibilities

• Website Management & User Experience

• Oversee development, maintenance and optimization of the website to ensure best user experience. 

• Product Catalog Management

• Develop and implement effective pricing strategies, promotions, and discount policies to maximize revenue and profit margins

• Fulfillment & Logistics Optimization

• Optimize the end-to-end DTC fulfillment process, including inventory management, shipping, returns, and exchanges, while maintaining a high level of customer satisfaction.

Marketing & Customer Engagement

• Formulate and execute comprehensive digital marketing strategies to grow the DTC business.

• Manage third-party vendors and partnerships

• Manage strategy and execution of customer acquisition & retention channels

• Digital Advertising

• SEO

• Affiliate/Influencer

• Email Marketing

• Subscription

• Loyalty/Referral

• Manage conversion rate (CRO) & UX optimizations

• Customer reviews

• Personalization

• Oversee customer service and VIP relationships

Data Analysis & Reporting

• Performance Monitoring & Reporting

• Customer Insights & Analytics

• Ensure compliance with legal + industry regulations and standards

Social Media

• Plan, write and schedule IG content

• IG Customer Service

• TikTok management 

Blog content creation and writing for SEO 

Proficiency In

• Shopify

• Klaviyo

• Google Ads

• Meta Ads

• Shop App campaigns

• Skio Subscriptions

• Junip Loyalty Rewards

ABOUT YOU 

• Senior experience managing and growing DTC platforms across multiple markets. 

• Experience within a design-led beauty, wellness, fashion, home or lifestyle brand, with a strong understanding of quality and product standards. 

• Drawn to ACTIVIST, with an understanding of our brand and aesthetic. 

• Entrepreneurial mindset, self-disciplined and proactive. 

• Solutions-oriented with a collaborative approach. 

• Thrive in a dynamic environment with the ability to navigate change, be nimble and work proactively with a small team.

• Grounded, meticulous and committed to thoughtful growth. 

• Comfortable operating in a growing business where processes continue to evolve, with the ability to introduce greater structure, efficiency and accountability.

• As a senior hire, you’ll set strategy and also roll up your sleeves on execution, from social content to SEO writing.

TO APPLY

Email ACTIVIST’s CEO 

gabrielle@activistmanuka.com your resume and introduction.