Sustainability is a tough and trendy topic, but what does it mean to us and ACTIVIST?
Our personal views on sustainability are driven around conservation. We naturally gravitate to a less is more approach to life and simple living; a lifetime of surfing has been an important teacher of this. Surfers tend to be natural environmentalists and surfing represents the ebbs and flows of life. Over time you become a student of coastal weather patterns and climates while relishing in the beauty of native settings and the natural sculptures that are seen as regional landmarks. It’s hard not to have respect or a greater understanding of the larger living organism that our global environment is when so closely connected to it.
As for business, it’s important to us that each product under ACTIVIST is presented with 100% transparency, sustainability and natural ingredients. Each of our products are created from a genuine and personal story of use and need. We choose to stay away from single-serve style products or packs that create an excessive packaging-waste to intrinsic product ratio. We also don’t think about sustainability as a “cost”; its benefits are its own reward! While we still have a lot of work to do we truly believe that excessive consumerism and human consumption is one of the largest problems that is driving so many issues in the world right now. That is why we stick to the ACTIVIST way of sustainable business practices, organic sales growth and only using what you need — all while being grateful for what we have.